5 Mistakes Companies Make When Leveraging Referral Marketing And 9 Compelling Statistics
Loes Knetsch ©
Guest post from GrowSurf
First a little introduction about GrowSurf.
Boost your internet business with growth. GrowSurf offers a comprehensive referral software for SaaS / software companies and newsletters that provides monthly growth of 9-40% with high quality, cheap and all on autopilot. More…
5 Mistakes Companies Make When Leveraging Referral Marketing
- Choosing the wrong incentive
When you have decided to reward your customers, be sure your incentive fits your brand
- Making it too hard
Your referral program should be easy to understand
- Asking the wrong way
Encourage and reward your referrals in a positive way
- Targeting the wrong customers
Businesses that haven’t been able to connect with customers will have a hard time running a referral program.
- Forget to set a timeline
Make yourself known to the general public with a newsletter. Make sure that your rewards have some kind of deadline, and make sure that people are aware that it is imperative to respond quickly.
Read the detailed article here written by GrowSurf:Referral leads convert faster and more often than leads from other sources, referral software speeds up your sales pipeline! Click To Tweet
9 Compelling Referral Marketing Statistics You Need To Know
- Word of mouth
Leveraging word-of-mouth is one of the best marketing decisions you can make.
Referred customers stay and are more loyal, and are a cost-effective way to grow and thrive your business.
Referred people usually buy 4x more.
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If you have your own company and you would like to sell more, it is wise nowadays to also have an online web shop. And if you then let others advertise your business, the pool from which you earn income only gets bigger.