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Why is Black Friday called Black Friday and how did Cyber Monday arise? Do you know the history of Black Friday and Cyber Monday?
The History of Black Friday
Black Friday. For consumers around the world, Black Friday is the time to start with Christmas shopping. Black Friday is the Friday after the American holiday of Thanksgiving and can fall on any day between 23 and 29 November. Although it is not an official holiday in the United States, it is still a day off for many Americans (who do not work in shops).
The name “Black Friday” was created in the 60’s of the last century to mark the start of the American Christmas season. “Black” or black referred to the balance sheets of shopkeepers who in this period were out of the red and into the black. When the bookkeeping was still done by hand, red ink meant a loss and black meant a profit. It was the American retail chain Macy’s who in 1924 on the Friday after Thanksgiving would organize a big parade in New York to mark the start of the Christmas season. A tradition that is still honored and attracts many visitors every year.
How did Black Friday become so popular?
When shop owners realized that the distribution of large discounts could also cause a large influx of customers, Black Friday became the day to do Christmas shopping. The products that are most eagerly deducted during this sales are electronics and toys. These products that have the largest discounts during Black Friday sales. Nowadays you see, however, in almost all forms of sales, including the sale of services or even holidays Black Friday sales arise and you can score in this period discount on everything from furniture to clothing to services.
Although the phenomenon of Black Friday finds its origin in the authentic American holiday of Thanksgiving, the ‘celebration’ of this day has increased enormously worldwide. After all, the Christmas season is the most important period of the year for retailers almost everywhere in the world and every consumer likes sales and discount campaigns.
The longest workday
Black Friday is the longest day of the year for retailers. For many shop owners, Black Friday is a very long day, with the doors being opened at 5 o’clock in the morning to let in the hordes of waiting buyers. The reason that Black Friday has such a great appeal to consumers is that it is also one of the few times of the year in which retailers are massively coming up with enormous sale discount campaigns to attract valuable buyers into their stores. For example, many of the toys or electronics sold on Black Friday are sold at a loss to the seller. But they know also that it is unlikely that a customer will only make one purchase once they are in the store.
Many retailers announce their biggest Black Friday deals a few days in advance to give consumers the opportunity to put together their store planning for the day. It even happens that the details of Black Friday sales are ‘leaked’ in advance in order to increase the enthusiasm for the sales of the day. Another way in which stores bring their Black Friday sales to the attention is precisely the preservation of absolute secrecy until the very last moment, causing consumers to build up tension about the upcoming discounts.
The rise of Cyber Monday
Increasingly, buyers choose to do their Christmas shopping online. For many of us, the prospect of spending a day wandering through the city in the cold while carrying bags full of gifts is not a breeze, let alone on Black Friday when you could literally walk over the heads of the other buyers . Because many of the Black Friday deals in stores have a limited edition, there is also a chance that after a morning waiting in the cold until the doors open, you leave the store empty handed.
To meet the rise of online shopping, stores have come up with Cyber Monday some time ago. The Monday after Black Friday is the day that online shopping giants such as Amazon put their sharpest offers of the season online.
Recently, especially online, Black Friday and Cyber Monday are increasingly merging with online stores choosing to start a sale on Black Friday that ends after Cyber Monday. It is not uncommon that there are unique discount campaigns every day of this weekend sale, as a result of which many consumers feel called to view the website of the store every day.
- Black Friday 2018 → Friday
- Cyber Monday 2018 → Monday 26 November 2018
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