2018 Black Friday sale

Loes Knetsch ©

Why is Black Friday called Black Friday and how did Cyber Monday arise? Do you know the history of Black Friday and Cyber Monday?

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The History of Black Friday

Black Friday. For consumers around the world, Black Friday is the time to start with Christmas shopping. Black Friday is the Friday after the American holiday of Thanksgiving and can fall on any day between 23 and 29 November. Although it is not an official holiday in the United States, it is still a day off for many Americans (who do not work in shops).

The name “Black Friday” was created in the 60’s of the last century to mark the start of the American Christmas season. “Black” or black referred to the balance sheets of shopkeepers who in this period were out of the red and into the black. When the bookkeeping was still done by hand, red ink meant a loss and black meant a profit. It was the American retail chain Macy’s who in 1924 on the Friday after Thanksgiving would organize a big parade in New York to mark the start of the Christmas season. A tradition that is still honored and attracts many visitors every year.

How did Black Friday become so popular?

When shop owners realized that the distribution of large discounts could also cause a large influx of customers, Black Friday became the day to do Christmas shopping. The products that are most eagerly deducted during this sales are electronics and toys. These products that have the largest discounts during Black Friday sales. Nowadays you see, however, in almost all forms of sales, including the sale of services or even holidays Black Friday sales arise and you can score in this period discount on everything from furniture to clothing to services.

Although the phenomenon of Black Friday finds its origin in the authentic American holiday of Thanksgiving, the ‘celebration’ of this day has increased enormously worldwide. After all, the Christmas season is the most important period of the year for retailers almost everywhere in the world and every consumer likes sales and discount campaigns.

The longest workdayBlack_Friday_sales

Black Friday is the longest day of the year for retailers. For many shop owners, Black Friday is a very long day, with the doors being opened at 5 o’clock in the morning to let in the hordes of waiting buyers. The reason that Black Friday has such a great appeal to consumers is that it is also one of the few times of the year in which retailers are massively coming up with enormous sale discount campaigns to attract valuable buyers into their stores. For example, many of the toys or electronics sold on Black Friday are sold at a loss to the seller. But they know also that it is unlikely that a customer will only make one purchase once they are in the store.

Many retailers announce their biggest Black Friday deals a few days in advance to give consumers the opportunity to put together their store planning for the day. It even happens that the details of Black Friday sales are ‘leaked’ in advance in order to increase the enthusiasm for the sales of the day. Another way in which stores bring their Black Friday sales to the attention is precisely the preservation of absolute secrecy until the very last moment, causing consumers to build up tension about the upcoming discounts.

The rise of Cyber ​​Monday

Increasingly, buyers choose to do their Christmas shopping online. For many of us, the prospect of spending a day wandering through the city in the cold while carrying bags full of gifts is not a breeze, let alone on Black Friday when you could literally walk over the heads of the other buyers . Because many of the Black Friday deals in stores have a limited edition, there is also a chance that after a morning waiting in the cold until the doors open, you leave the store empty handed.

To meet the rise of online shopping, stores have come up with Cyber ​​Monday some time ago. The Monday after Black Friday is the day that online shopping giants such as Amazon put their sharpest offers of the season online.

Recently, especially online, Black Friday and Cyber ​​Monday are increasingly merging with online stores choosing to start a sale on Black Friday that ends after Cyber ​​Monday. It is not uncommon that there are unique discount campaigns every day of this weekend sale, as a result of which many consumers feel called to view the website of the store every day.

  • Black Friday 2018 → Friday 
  • Cyber Monday 2018 → Monday 26 November 2018

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Hey, nice to meet you. I am Loes and I love to work, create and make money on the internet. My vision for the future is promising because the activities and sales go to triple over the next few years. You can take advantage of it too. Step into the world of affiliate marketing today, and work towards financial freedom for you and for your family. If you would like to learn how to build your own Wordpress website, click here to open your free account today!

  1. Cathy Cavarzan says:

    What an interesting insight into how black Friday started I remember it back to when I was a kid in the 70’s but it has gotten soo much bigger since than! That Wealthy Affiliate offer is the best sounding black Friday deal I have seen what better time to invest in yourself than now!! 

    • Loes says:

      Thanks Cathy, I think it’s a great investment in self development, never in my life I have learned so many new things before with so much pleasure. I truly love the course and the Wealthy Affiliate community.


  2. Fiona says:

    Hailing from Australia, it’s great to read about the history of Black Friday & Cyber Monday. It’s only in the last few years that Black Friday sales have really entered into the Australian retail scene – most likely as a result of online shopping. In Australia, the mad rush for bargains happens on Boxing Day with people lining up at stores in the early morning. Though now that Black Friday/Cyber Monday sales are picking up in popularity here, the Boxing Day sales are not as popular. 

    The Black Friday offer from Wealthy Affiliate is such a good deal – I really need to see if I can swing the funds for it!

    • Loes says:

      Great offer indeed! I am taking up this offer for the 4th year, but I remember my first time, not making any money yet, I asked my family to surprise me with an early birthday gift, my birthday is in February, and they all chimed in, so I was able to pay the awesome low pricing of 299 for a whole year. Ever since, I make money enough to cover the memberships fee. Might be a great way to go for you too.


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