Guest Blog By Michelle Deery ©
How to Build a Killer Website Homepage from Scratch in 4 Easy Steps
When it comes to creating your perfect homepage, there have never been more options. There are endless choices of free, affordable and premium tools that can help you to build your website. And although these can make it much easier to achieve the site you need, it also means more competition.
That’s why it’s more important than ever to know the basics. Learning how to build a professional, attractive website from scratch saves time. It also improves your customer’s experience. For this reason, we’ve put together our top 4 tips on how to build a killer website from scratch.
1. Use the right content management system
If you’re thinking about how you will design and set up your website, first, you need to figure out which content management system to use. A content management system (CMS) is software that can be used to create your website. This includes everything from blog posts, product listings, galleries, eCommerce and everything else you might need, all in one place.
Although there are many different companies offering CMS services, the most popular is WordPress. According to a recent survey, WordPress is the most popular content management system. A massive 31.8% of respondents say that it is their preferred system. One of the reasons it’s so popular is that it’s very easy to use.
Even beginners can set up their website with ease, and it’s extra plug-ins and professional themes make it flexible enough to suit the needs of most businesses. Once you have created your website on WordPress, you can easily navigate the various options, which include blog posts, media, pages like contact and about us, as well as the design and appearance of your page. Your site can also be configured using the tools and settings option on the homepage.If you have a website, it makes your small business look big ~Natalie Sequera~ Click To Tweet
2. Choose your domain and web hosting provider
Before you set up your website, whether it’s with WordPress or anyone else, you need to set up a domain name and hosting. There’s no shortage of web hosts out there. They provide technology and storage for your website by hosting files on their servers. This is then displayed to your visitors. When choosing the right host, there are a number of things you need to consider.
Most importantly, you need to look at the bandwidth, and how much storage and resources they provide. Otherwise, you could end up with a slow website, which isn’t good for your business. You should also look at their reputation, including their customer service. Remember – too much downtime could end up costing your sales, visitors, and subscribers.
With WordPress, hosting can be included. However, if you want your own domain name or web address, it will need to be bought separately. Buying your own domain name looks more professional and improves loading times. It won’t break the bank either. Make sure that you choose a domain name that matches your company name. This will make it easier for your customers to find you online, and remember your web address.
3. Customize your design
The next step in creating your ideal website is to get your design right. The perfect design should be both easy to look at and easy to use. If you’re using WordPress, there are thousands of themes available to you. This includes sites that are fully pre-designed, free and paid themes that can be customized; or, if you don’t like any of those, you can design your own site from scratch.
Another useful tool in your design is using widgets. Widgets can be used to provide various functions. Some examples of this are social media buttons, calendars, contact us forms, categories, and links to recent articles. Setting these up is simple, and can be done via the appearance button on the navigation bar. They can be placed on your homepage, or on headers, footers and within your content.
Your theme should make your site stand out. But, to make it even more unique, you can add featured images to your pages and blog posts. Additionally, you should ensure that you add your company logo to your homepage and other pages. If you haven’t designed a logo yet and are stuck, you can try using a logo designer like Hatchful, who can design individual, logos for all types of businesses.
4. Add the right content
With your website set up, and your theme installed and customized, you’re ready to move onto the content. This is one of the most important aspects of building your website. Using the right keywords will improve your Google rankings, which should result in an increase in web traffic and sales. But, your content still needs to be naturally written, easy to read and engaging for your potential customers.
Assuming that you’re using WordPress as recommended, try using a page builder, which will turn any theme into a fully-customizable, drag and drop dashboard; this is much easier than learning HTML and CSS.
Next, add any new pages that you need. This could be “About Us”, “Contact Us”, or it could be pages with details about your products or services. These pages can be easily linked to your navigation bar, making them easy for your customers to find. Remember to make your page titles unique on each page, and use interesting tag-lines to promote engagement. You should aim to get your message across clearly, and ideally describe your business in one sentence. Ideally, you should have at least five pages in order for search engines to take you seriously.
Keeping an up-to-date blog is another method of improving your search engine ranking. It also keeps your page fresh and interesting to your customers. Make sure that you include a clear call to action on your posts so that your customers know how to move forward by signing up or making a purchase.
In order to build a successful business, it’s essential that you create a website that’s professional, attractive and high performing. By using these easy to following tips, you can achieve more success in the future.
Michelle Deery is a writer and copyeditor for Heroic Search, an SEO agency based in Tulsa. Her content has been featured in Entrepreneur magazine. When she’s not writing top-notch content for you, find her sharing marketing and eCommerce content on Twitter.
3 STEPS TO BUILD A KILLER WEBSITE HOMEPAGE FROM SCRATCH
Before you start your website, you have to decide which niche you would love to write about. Which topic can you talk to all day? That would be a great start!
It has never been so easy to build a website. WordPress does all the coding for you. And when you get stuck, we will be there to help and assist you. Decide. Take your decision today to start.
Start today, building and writing, at the Wealthy Affiliate Business Platform. Read my full report.
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