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What does the new EU cookies law say:
Cookie law: rules and guidelines
Web visitors have to ask permission to place cookies. The cookie law makes an exception for cookies that are not privacy-sensitive. As for cookies to track visitors.
What are cookies?
Cookies are small text files that websites place on your computer, mobile phone or tablet.
No permission needed for analytical and functional cookies
For cookies that have little or no infringe on the privacy, no permission is required from the user. These are often cookies that make a website work better.
These elements include:
Websites which use analytical cookies to track visitor statistics for example. So they better understand the functioning of the website. Analytical cookies have little to no impact on your privacy.
In March 2015, the Telecommunication law has been amended. Now websites don’t need permission to place analytical cookies anymore.
Functional cookies are needed to operate a service or shop. These include files that keep track of what’s in a shopping cart.
Tracking Cookies: Always requires permission
For the placing of cookies that infringe the privacy, websites have to inform visitors and ask for permission. Often it comes to ‘tracking’ cookies. These cookies keep individual surfing habits and inform profiles to enable targeted ads for example.
Besides the Telecommunication law, also, the Law on privacy could apply to these cookies. In this case, websites are not only placing the cookies, but they also process personal data.
Cookiewet and EU government websites
Government websites must also accept visitors who don’t consent to the placing of cookies.
Where does Google AdSense come in?
When you are not a European citizen, but you do have European visitors, you need to have this warning on your website.
Google Adsense is using Cookies to track and follow visitors. They also are collecting data. If you have Google Adsense and don’t follow the EU cookie rules you run the risk of Google closing your Adsense account.
What does this New EU Cookies Law mean, in practice?
When you have visitors from Europe, you are obliged to follow the new EU cookies law.
Your website is using cookies when:
- you’re using Social Share Buttons
- Add to Cart
- WooCommerce or similar plugins
- Google Adsense
- Special affiliate links, they are placing tracking cookies.
When you have a commercial website, you are using cookies and have to follow the new EU cookies law.
The EU cookie law plugin for WordPress I have used is: