Loes Knetsch ©
Creating a newsletter is very important to also provide your visitors with important information via email. How to create a successful newsletter, and what you should and should not do.
10 tips for a successful newsletter
1. There is no regularity in the sending of your newsletter
If you want to have a relationship with your (potential) customers, your readers must regularly receive a newsletter. Creating a newsletter once a month is a minimum, otherwise, the readers will forget you. With twice a month you hold the attention well. Only send a weekly newsletter if you really have enough to say.
2. You offer no added value
Why would people take the trouble to read your newsletter if it does not match their interests? Not only must you know what your readers are interested in, but you must also exude authority. You have to come up with useful tips and offer solutions. When you have won that trust, your readers will be more interested in your products or services.
3. You do not collect new readers
Nothing so fickle as your audience on the Internet. People may be genuinely interested in the information that you share, but still, drop out after a while. So you always have to take care of new readers. Place a registration form on your website and attract your visitors with good reason to sign up in exchange for an email address.
4. Your e-mail does not have a striking subject line
When you view your inbox, you will first click on messages with a topic that makes you curious, inviting you to read. A subject line such as ‘my newsletter’ does not immediately appeal to the imagination. An appealing subject line is therefore just as important as the newsletter itself.
5. Your newsletter contains too much text
The Internet is a fast-medium and does not lend itself to long texts.
Even though you have so much to say about your product or service,
ensure a varied presentation of text, photos, and videos.
Or divide your text over several newsletters.
6. You place too few links to your website
The ultimate goal of your newsletter is to attract people to your website and purchase your products there, use your services or register for your course. Therefore make sure that your newsletter contains clickable links to your website or webshop at strategic places.
7. You send your newsletter at the wrong time
You think you have a good newsletter, but it appears that you are sending the letter at the wrong time. It is important to know when your readers are present on the internet and most often open your e-mail. Is that in the morning, in the evening, during the week, at the weekend? You can adjust the time of sending.
8. A good newsletter increases your website visitors
No-one comes uninvited to your party. And no-one will visite your website without an invitation. A good newsletter is an invitation to visit you.
9. You create brand awareness
As an entrepreneur, you can better distinguish yourself from the rest with a newsletter. I hope this helps you set up your e-mail strategy so that you can build a personal relationship with your target group.
10. Follow the kiss-system
Don’t bore yourself and your readers. Keep it short and simple. You can have the job done within minutes and your visitors love you for the short notice. Keep it at a maximum of 1 page.Click To Tweet
Example of a newsletter
Read all the newsletters (PDF) I have sent, and find inspiration there to write your own newsletters.
My newsletters are created with the online service
Laposta, a Dutch email responder.
You can use this program for free up to 2000 customers.
What else is of importance?
- The template
I work with a premade template, it’s very easy to replace the content I want to display in my newsletter.
- A logo
And the newsletters are clearly from me because they all have the same theme. They are recognizable with the logo of my website and my cat signature.
A good newsletter contains an “unsubscribe” link and a “view and edit your subscription” link.
- Social Media
Share links to your Social Media accounts can increase your trustability and followers.
- Check and double-check
Send every newsletter first to your own email address and check for grammar and layout errors.
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